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Detalles bibliogr�ficos

T�tulo: Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
Editor: William Morrow Paperbacks
Fecha de publicaci�n: 2000
Idioma: Ingl�s
ISBN 10: 0688178057
ISBN 13: 9780688178055
Encuadernaci�n: Encuadernaci�n de tapa blanda
Estado: Good

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Sinopsis

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.

A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.

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Featured in the PBS documentary Affluenza, Kalle Lasn, whose documentaries have been broadcast on PBS, CBC, and around the world, has won 15 international awards, and has been profiled in Time. As publisher of Adbusters magazine and founder of Media Foundation and Powershift Advertising Agency, Lasn has launched social marketing campaigns like Buy Nothing Day and TV Turnoff Week. He and his wife, Masako Tominaga, make their home in Vancouver, Canada.

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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.

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