Michael O'Leary has made Ryanair the most valuable airline in Europe – and the second most valuable in the world. He has revolutionized the way Europeans travel and the very nature of commercial aviation. But for all the publicity, little is known about Michael O'Leary beyond the carefully constructed image that he chooses to present. In this, the first biography of O’Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle whereby Ryanair’s passenger numbers and profits have continued to grow while the rest of the airline industry has been forced to retrench.
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Alan Ruddock has edited both The Scotsman and the Irish edition of The Sunday Times. He is a columnist with The Sunday Times and a respected public affairs commentator.
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